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Shopify Development

Everdure Israel

Everdure is a premium outdoor cooking brand with roots in Australia going back to 1935, known for its gas grills, KILN pizza ovens, and modular outdoor kitchens. For the Israeli market, we built everdure.co.il on Shopify: a fully Hebrew, right-to-left storefront on a custom Dawn-based theme that showcases a focused premium catalog, sells online in shekels, and points buyers to authorized resellers and after-sales service.

Country

Israel

Type of work

Custom Shopify store build (Hebrew, RTL)

Project story

The Challenge

Bringing a premium global brand to the Israeli market

Everdure needed a local online store that matched the brand's premium look, worked natively in Hebrew, and supported both online orders and its network of local resellers.

  • 1Delivering a fully Hebrew, right-to-left shopping experience without diluting the brand design
  • 2Presenting three very different product lines (grills, pizza ovens, and outdoor kitchens) under one clear navigation
  • 3Selling the outdoor cooking lifestyle, not just product specifications
  • 4Fitting color options, key features, dimensions, and weight onto product pages without clutter
  • 5Taking orders online in shekels while also directing buyers to authorized resellers across Israel
  • 6Giving customers a clear path to service requests and warranty activation after purchase
  • 7Keeping the store easy for the brand team to update from the Shopify admin

Our Approach

A custom Hebrew storefront on Shopify

We built the store on a custom Shopify theme based on Dawn, shaped around how Everdure presents its products and how Israeli customers buy them.

  • Custom Dawn-Based Theme

    A custom Online Store 2.0 theme built on Dawn, extended with bespoke sections such as a product line navigation grid used on the homepage and product pages, all editable from the theme editor.

  • Hebrew & RTL Experience

    The full storefront runs in Hebrew with a right-to-left layout across navigation, collections, product pages, and cart.

  • Lifestyle-Led Merchandising

    Full-width image banners and image-with-text sections for each product line show grills, KILN pizza ovens, and outdoor kitchens in real outdoor settings.

  • Focused Product Pages

    A sticky product column, a zoomable image gallery, color swatches, and collapsible tabs for key features, dimensions, and weight.

  • Resellers, Service & Warranty

    An authorized resellers directory grouped by region, plus service request and warranty activation pages, linked from every product page alongside the customer service line.

Technology

Technology stack

The stack behind everdure.co.il.

  • PlatformShopify
  • ThemeCustom Dawn (Online Store 2.0)
  • TemplatingLiquid
  • FrontendJavaScript & CSS
  • LocalizationHebrew (RTL)
  • CheckoutShopify Checkout

Key Features

What the store does

  • Three Product Lines

    Grills, KILN pizza ovens, and modular outdoor kitchens, each with its own collection page and lifestyle hero.

  • Modular Kitchen Units

    Grill, sink, fridge, and storage units sold separately so customers can plan their own outdoor kitchen.

  • Color Swatches

    Visual color pickers for products available in more than one finish.

  • Detailed Specifications

    Collapsible tabs for key features, product dimensions, and weight on every product page.

  • Authorized Resellers

    Resellers across Israel listed by region, with the product lines each one carries.

  • Service & Warranty

    Online service requests and warranty activation, backed by a customer service phone line.

Integrations

Integrated services

  • Shopify Checkout

    Cart and checkout with tax-inclusive prices in shekels and shipping calculated at checkout.

  • Shopify Customer Accounts

    Customer sign-in for returning buyers.

  • Shopify Contact Forms

    Enquiry and service request forms delivered straight to the store team.

Let’s build

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Everdure Israel: Hebrew Shopify Store Case Study | MagikCoder