Shopify Development

Fragrant Jewels

Fragrant Jewels is a US beauty and gifting brand that hides a collectible ring or piece of jewelry inside every bath bomb, candle, and body scrub. We develop and extend its Shopify store: a customized Focal theme carrying 400+ products, a monthly Inner Circle subscription with member-only pricing, a rewards program, and partner products sold through Shopify Collective, all running alongside a large stack of reviews, marketing, and analytics apps.

Country

United States

Type of work

Shopify theme development & ongoing feature work

Project story

The Challenge

A high-volume gifting store built on surprise

Fragrant Jewels runs a fast-moving catalog with constant promotions, a subscription box, and a rewards program, all on one Shopify storefront that has to stay fast and easy to shop.

1Selling 400+ products where each item hides a ring, with jewelry type and ring size chosen at purchase
2Promoting the Inner Circle subscription and member-only pricing without interrupting the shopping journey
3Running themed drops, flash sales, and story-based collections across more than 250 collections
4Offering complimentary rings with partner products sold through Shopify Collective
5Keeping reviews, loyalty, email, web push, AI shopping, and analytics apps working together on one theme
6Lifting order values with free-shipping thresholds, savings badges, and low-stock signals
7Shipping new theme features safely on a busy live store

Our Approach

Extending a premium theme around membership and jewelry

We build on the store's customized Focal theme, adding features that put the Inner Circle membership and the hidden jewelry at the center of every page.

Customized Focal Theme
The premium Focal theme extended with custom sections and product page blocks, with each feature built and reviewed on its own development theme before going live.
Membership-Led Product Pages
In-page calls to action show the extra member discount on every product and the exact price a shopper would pay as an Inner Circle member, next to a monthly delivery option.
Jewelry & Ring Size Selection
Jewelry type and ring size pickers with a size guide, so every candle, bath bomb, and scrub ships with the right ring.
Partner Products & Free Rings
Spongellé partner products sold through Shopify Collective, with a cart drawer picker where shoppers choose a size for each complimentary ring.
Conversion Details
A free-shipping progress bar, low-stock indicators and a dedicated Low Stock collection, savings badges, and collection filters for product type, fragrance, size, and jewelry type.

Technology

Technology stack

The stack behind fragrantjewels.com.

PlatformShopify
ThemeFocal (customized)
TemplatingLiquid
FrontendJavaScript & CSS
Partner CatalogShopify Collective
AnalyticsElevar & Triple Whale

Key Features

What the store does

Inner Circle Subscription
A themed monthly box with a jewel candle and bath bomb, two hidden rings, a rhodium or sterling silver finish, and skip, swap, or cancel at any time.
Member-Only Pricing
Members save 20 to 50% or more off MSRP, with members-only sales and products.
Rewards Program
A loyalty rewards boutique for repeat shoppers.
Ring Size Selection
Ring sizes 5 to 10 with a size guide on jewelry products.
Complimentary Partner Rings
A free ring with each eligible partner product, sized by the shopper in the cart.
Reviews & Ring Reveals
Verified reviews with AI-generated summaries, Q&A, and customer ring-reveal photos.
Story-Based Collections
Dark, Magical, and Fantasy story collections, birthstone charms, sterling silver, and seasonal drops.
Conversion Signals
Free-shipping progress, savings badges, and low-stock indicators across the store.

Integrations

Integrated services

Yotpo
Product reviews, Q&A, and AI-generated review summaries.
Rivo
Loyalty and rewards program.
Klaviyo
Email marketing and sign-up forms.
Omnisend
Marketing automation.
PushOwl
Web push notifications.
Shopify Collective
Partner products from Spongellé sold alongside the core catalog.
Gift Box Builder
Build-your-own gift box experience.
Afterpay
Buy now, pay later in installments.
Elevar
Tracking data layer for analytics and ad platforms.
Triple Whale
Marketing attribution and analytics.
Shoplift & VWO
A/B testing of storefront changes.
Hotjar & Microsoft Clarity
Session recordings and heatmaps.