WordPress Development

OctoClean

OctoClean is a commercial cleaning franchise serving Southern California and the Phoenix, Arizona metro area. We redesigned its WordPress site in Elementor Pro on top of the existing custom theme: a homepage that splits into two paths for facility managers and future franchise owners, new Services and Own a Franchise pages, and campaign landing pages for franchise funding and a free business guide, with walkthrough requests and franchise leads captured in HubSpot.

Country

United States

Type of work

WordPress redesign & ongoing development

Project story

The Challenge

One site for cleaning clients and future franchise owners

OctoClean sells commercial cleaning to facility managers and franchise ownership to aspiring business owners, so the site has to serve both audiences without mixing the two messages.

1Speaking to facility managers and prospective franchise owners from the same homepage
2Presenting daily janitorial work and specialty services such as floor care and parking lot sweeping as one offering
3Covering service areas across Southern California and the Phoenix metro area with local pages
4Turning visits into facility walkthrough requests and franchise enquiries that reach the sales team
5Explaining the franchise model, starting packages, and training in a way a first-time owner can follow
6Running campaign landing pages for franchise funding and a free business guide alongside the main site
7Rolling out redesigned pages while keeping the existing service, industry, and location pages in place

Our Approach

A redesigned Elementor site built around two journeys

We rebuilt the homepage and key pages in Elementor Pro on top of the existing custom theme and connected the lead forms to HubSpot.

Elementor Pro on the Existing Theme
A shared Elementor Pro header with a mega menu for Services, Own a Franchise, Resources, and Locations We Serve, applied across both new pages and the older theme templates.
Two-Path Homepage
Tabs for "I Need Cleaning Services" and "I Want To Own A Business", each with its own content, video, and calls to action.
Services & Franchise Pages
A Services page built around the problems clients bring OctoClean in to fix, and an Own a Franchise page with starting packages, owner stories, and a Franchise Investment Guide form.
HubSpot Lead Capture
HubSpot forms for walkthrough requests, franchise information, and guide downloads, plus HubSpot chat and Meetings links for franchise informational meetings.
Campaign Landing Pages
Standalone landing pages for 401(k) franchise funding and a free guide to starting a commercial cleaning business, with in-page navigation and guide download forms.

Technology

Technology stack

The stack behind octoclean.com.

CMSWordPress
Page BuilderElementor Pro
ThemeCustom OctoClean theme
Elementor Add-onsXpro Elementor Addons
CRM & FormsHubSpot
SEOYoast SEO
HostingFlywheel

Key Features

What the site does

Two Audience Paths
Homepage tabs that switch between content for cleaning clients and for future franchise owners.
Facility Walkthrough Requests
Request a Facility Walkthrough buttons across the site lead to a HubSpot walkthrough request form.
Franchise Packages
Four starting packages on the Own a Franchise page, with a form to download the Franchise Investment Guide.
Service & Industry Pages
Pages for general janitorial, floor, carpet, and upholstery care, outdoor maintenance, parking lot sweeping, and disinfection, plus healthcare, education, and commercial industries.
Location Pages
Local pages for cities and counties across Southern California and the Phoenix metro area.
Campaign Landing Pages
Landing pages for 401(k) franchise funding and a free commercial cleaning business guide.
Video Stories
Embedded videos for the company story and franchise owner experiences.
Spanish Franchise Pages
Spanish-language franchise pages for Spanish-speaking prospects.

Integrations

Integrated services

HubSpot
Walkthrough, franchise, and guide download forms, live chat, and visitor tracking through the HubSpot WordPress plugin.
HubSpot Meetings
Booking links for franchise informational meetings.
Vidyard
Hosted video on the homepage, Services, and Own a Franchise pages.
YouTube
Embedded videos and a link to OctoClean's training channel.
Google Tag Manager
Tag management through the GTM4WP plugin.
Google Analytics
Site analytics through Site Kit by Google.
Google reCAPTCHA
Spam protection on lead forms.
Google Maps
Maps on the campaign landing pages.
Meta Pixel & Google Ads
Ad conversion tracking.